What to do about WhatsApp misuse? The answer isn’t sacking
The recent sacking of Goldman Sachs' global head of transaction banking services, Hari Moorthy, once again spotlights a complex dilemma facing banking compliance professionals across the world: what to do about WhatsApp?
Moorthy’s exit was attributed to the use of unregulated messaging platforms like WhatsApp – which have become ubiquitous with how banking professionals build and develop relationships over the last decade. In an era defined by instant connectivity and rapid information exchange, the allure of messaging applications such as WhatsApp is undeniable. After all, effective communication is the bedrock upon which successful banking relationships are built, and in the ever-accelerating world of finance, agility and adaptability are paramount. These qualities are cornerstones of applications like WhatsApp, and they accordingly integrate seamlessly into the daily lives of both clients and financial professionals.
However, the use of these platforms for professional purposes poses significant compliance risks, with financial firms legally required to monitor and save communications involving their business to head off improper conduct. Watchdogs have cracked down hard on financial institutions that have failed to do this adequately over recent months, with banks having paid more than $2.5bn to the SEC and the US Commodity Futures Trading Commission to settle similar investigations into the use of text messages on personal phones and WhatsApp. Meanwhile, further afield, there are growing signs markets regulators including the likes of the Financial Conduct Authority are also looking to crack down on the use of instant messaging applications.
Yet, despite such repercussions, the reality persists: bankers and clients continue to gravitate towards the convenience of WhatsApp and similar apps like Signal. Moreover, as the competition for accounts and quality relationships intensifies, the need for effective communication becomes not just a strategic advantage but a commercial necessity. Clients, accustomed to the convenience of instant messaging, dictate the terms of engagement, and banks must respond accordingly.
In this context, it seems unsustainable for banks to sack employees over their preferred channel of communication. Rather, financial institutions must strike a delicate balance between meeting client preferences and ensuring regulatory compliance. To address this issue, financial institutions should look to foster an environment where traders and bankers are encouraged to use secure, company-sanctioned communication platforms. Rather than driving professionals to resort to personal devices for client interactions, banks must invest in technologies that facilitate seamless and compliant communication within the confines of regulatory frameworks.
The key lies in providing secure alternatives that offer the same level of convenience as popular messaging apps. The financial industry must leverage technology to develop platforms tailored to the unique demands of the sector, ensuring both efficiency and compliance. By doing so, banks can align with the preferences of their clients while safeguarding sensitive information and maintaining the integrity of their operations.
The WhatsApp dilemma facing banks is not just a matter of communication platforms; it is a reflection of the broader challenge of adapting to the digital era while navigating regulatory complexities. By investing in secure communication solutions and fostering a culture of compliance, financial institutions can bridge the gap between client expectations and regulatory imperatives, ensuring a future where seamless communication and regulatory adherence coexist harmoniously.